Setting Your Subscription Price
Your subscription price is one of the most important decisions you make as a creator. Set it well and you build a steady recurring revenue stream. Set it badly and you cap your growth before it starts.
Limits
- Minimum: 100 FanBucks per month (~$1).
- Maximum: none.
- Annual plans: optional — you set them separately.
How to set or change it
- Settings → Subscriptions.
- Set your monthly price in FanBucks.
- Optionally set your annual price (we recommend 30–40% off the monthly equivalent).
- Save.
Existing subscribers stay at the price they signed up at until their next renewal. New subscribers see the new price immediately.
What price ranges actually earn
Across creator categories, four price tiers tend to perform:
| Tier | Monthly FanBucks | What works at this tier | |---|---|---| | Entry | 300–500 FB | New creators, free-trial-friendly, growth-focused | | Standard | 600–1,500 FB | Most established creators | | Premium | 1,500–3,000 FB | Niche, high-effort, or specialty content | | Exclusive | 3,000+ FB | Top-tier creators with heavy custom content / DM access |
Lower price = more impressions and conversions, lower revenue per fan. Higher price = fewer fans but higher revenue per fan.
There's no universal "right" price. Test.
How to test
- Pick your starting price.
- Run it for 30 days with consistent posting.
- Track gross monthly revenue (subs + tips + PPV).
- Change price by ±50%. Run another 30 days.
- Compare. The price that earned more is your better price.
Do this every quarter for the first year.
Free trials and promos
You can add a free trial (3, 7, 14, or 30 days) or a percentage discount to your subscription. These are managed separately — see Setting Up a Free Trial and Running a Promotional Discount.
Annual subscription pricing
Annual subs are usually priced at a discount per month vs the monthly plan. Common patterns:
- 20% off monthly equivalent — gentle nudge toward annual.
- 30% off — meaningful incentive that converts well.
- 40–50% off — aggressive, treats annual as a "loyalty" plan.
The math:
- Monthly: 600 FB × 12 = 7,200 FB/year (no discount).
- Annual at 30% off: 5,040 FB/year.
- Annual at 40% off: 4,320 FB/year.
Most creators see 10–20% of new subs pick the annual option when it's offered at 25–35% off.
What to consider when raising prices
- Existing subscribers stay at their old price until renewal — no risk of immediate churn.
- Tip activity often increases when you raise prices because the remaining fans skew higher-LTV.
- Free trial and promo discounts can offset price hikes for new subs.
- Don't raise prices more than 50% in any single change — too jarring.
What about going free?
Some creators run a free subscription and monetize entirely through tips and PPV. This works best when:
- You're focused on building reach (top of funnel).
- Your PPV content is strong enough to convert free subs.
- You have a clear engagement loop.