Running a Promotional Discount

A promo offers a percentage discount on your subscription for a limited time. Use them for milestones, seasonal pushes, or to test pricing without permanently changing it.

What a promo does

• Discounts your subscription by a percentage you set.
• Lasts for a set window of days, weeks, or months.
• Applies to new subscribers only by default (you can include current subs as a thank-you).

How to set up

1. Settings → Subscriptions → Promotions.
2. Tap Create new promo.
3. Set the discount percentage (5–80%).
4. Set the duration (the window during which fans can claim the promo).
5. Choose what the discount applies to:
   • First period only (most common).
   • First 3 periods (rolling discount).
   • For lifetime of subscription (use sparingly — gives away long-term revenue).
6. Set a promo headline that displays on your profile.
7. Optional: limit to a specific number of redemptions.
8. Save.

The promo activates immediately. You can pause or end it any time.

Promo types that work

• Milestone promo — "1,000 followers — 50% off this week only!"
• Seasonal promo — "Holiday sale — 30% off your first month."
• New-creator promo — "Just launched — first 100 subs get 50% off."
• Comeback promo — "Back from break — 25% off for the next 7 days."

Stacking with annual plans

You can run a promo on monthly only, annual only, or both. The math gets more important when stacked:

• Monthly: 600 FB at 50% off → 300 FB first month, 600 FB after.
• Annual: 4,800 FB at 25% off → 3,600 FB.

Most fans default to whichever absolute price looks like the better deal in the moment.

Stacking with free trials

You can offer both. The free trial runs first, then the promo discount kicks in for the first paid period.

Use this combo strategically — it can feel like overdiscounting and burn the perceived value of your subscription. Reserve for major launches.

Best practices

• Don't run permanent promos. A "50% off forever" promo is just a price cut. Either commit to the lower price or use the promo as a real limited-time push.
• Communicate the deadline. Promos with a visible end date convert ~30% better than open-ended ones.
• Promote the promo. Drop it in a post, mention it in DMs to free-tier subs, share the link on socials.
• Track conversion. After the promo ends, look at gross monthly revenue. If it's not measurably higher than baseline, the promo wasn't doing what you wanted.

When promos hurt

• Too frequently. Fans wait for the next promo instead of subscribing at full price.
• Too steep. A 75% discount makes your subscription feel cheap permanently.
• Promoted with low-quality content. A discount on an empty profile signals desperation.

Two promos per quarter is a healthy maximum.