Pricing Pay-Per-View Content

PPV pricing is one of the highest-leverage decisions you make as a creator. Set it too low and you leave money on the table. Set it too high and conversion drops to zero.

The math you need to know

Most creators measure PPV success by gross revenue per post, not by unlock rate.

A 100-FB unlock at 30% conversion → 30 FB per impression × 1,000 impressions = 30,000 FB. A 1,000-FB unlock at 5% conversion → 50 FB per impression × 1,000 impressions = 50,000 FB.

Higher prices with lower conversion can earn more in total. Test both.

Starting price ranges

If you're not sure what to charge, start here:

| Content type | Starting PPV | |---|---| | Single photo set (5–10 images) | 100–300 FanBucks | | Short video (under 5 min) | 300–600 FanBucks | | Longer video (5–15 min) | 600–1,500 FanBucks | | Premium video (15+ min, planned shoot) | 1,500–5,000 FanBucks | | Audio voice note (5 min) | 100–300 FanBucks | | Custom request | Negotiated 1:1, usually 1,000+ FB |

These are starting points. Use them for the first 10–20 PPV posts, then iterate.

How to test

The fastest way to find your price:

1. Pick three similar pieces of content.
2. Post them at three different prices: half your default, your default, double your default.
3. After 7 days, compare gross revenue per post.

Most creators discover they're underpricing.

Subscriber discounts

You can offer a separate (lower) price for subscribers. Two-tier pricing usually performs best when:

• The subscriber price is 40–60% off the non-subscriber price.
• The non-subscriber price is high enough to make subscribing feel like a deal.

Example:

• Non-subscriber price: 1,500 FB.
• Subscriber price: 600 FB.

Fans see "Subscribe for 800 FB/month and unlock this for 600 FB" and the math works in your favor.

What converts

• Strong preview frame. PPV posts use the first frame (for video) or first image as the blurred preview. Make it count.
• Caption that hints at value. "30 minutes, 4K, no edits" beats "new vid out."
• Limited-time framing. "First 24 hours: 50% off" creates urgency.
• Bundles. Sell 5 photos + a video as one PPV unlock at a price slightly higher than a single photo set.

What doesn't

• Pricing far above your peers without a clear quality difference. Fans price-shop.
• Repricing constantly. Settle on a tier and stick with it long enough to measure.
• Posting too many PPVs in a row. Mix in subscriber-only and free posts to keep the funnel healthy.

Refunds and chargebacks

PPV unlocks are eligible for the refund/dispute flow — fans get FanBucks credit, you lose the FanBucks back. Watch your dispute rate. Anything above ~3% is a signal that PPV pricing or quality needs adjusting.

For the chargeback math (the painful one), see Understanding Chargebacks.