Sending a Mass Message

Mass messages send the same DM (with optional PPV attachment) to all your subscribers — or to a custom list — in one shot. Used well, they're the highest-revenue tool you have. Used badly, they tank your retention.

How to send

1. Inbox → Mass Message (or Compose → Mass Message).
2. Choose the recipients:
   • All active subscribers.
   • All subscribers + free trial active.
   • All cancelled/expired subscribers (re-engagement).
   • A custom list (see Using Lists).
3. Compose the message.
4. Optionally attach a PPV unlock with a price.
5. Optionally attach vault content (free attachment).
6. Tap Send to N fans.

The message goes out to every recipient as a personal DM. Each fan sees only the message in their own inbox — they don't see who else got it.

Quotas

There are no quotas on mass messaging. You can send as many as you want. But:

• Use sparingly. Daily mass messages train fans to ignore you.
• One per week is a healthy maximum for most creators.
• One every 2 weeks with a PPV attachment is the sweet spot for revenue without churn.

What converts

• PPV mass messages with a clear hook in the first 1–2 lines.
• Limited-time pricing. "First 24 hours: 300 FB. After that: 600 FB."
• Voice notes instead of text for personal messages.
• Personalized openers. Use the [name] placeholder so each message starts with the fan's display name.

What doesn't

• Long walls of text. Fans skim DMs. 2–4 lines max.
• Generic "hey love" openers that feel automated.
• Sending the same content to fans who already bought it. Use list filters to exclude repeat buyers.
• Sending too soon after a previous mass message. Wait at least 4–7 days between mass messages of the same type.

Personalization tokens

Use these in your message body to personalize:

• [name] — fan's display name.
• [username] — fan's @username.
• [sub_length] — how long they've been subscribed (e.g., "3 months").
• [lifetime_spend] — their total spend with you (use sparingly).

The tokens are replaced when each message sends.

Excluding fans

Before sending, you can exclude:

• Fans who already bought a specific PPV (avoid duplicate offers).
• Fans you've DM'd in the last 24 hours (prevent inbox fatigue).
• Fans on a specific list you don't want included.

Tracking results

After a mass message sends, view the results in Inbox → Mass Messages → [the message]:

• How many were delivered.
• How many were read.
• How many unlocked the PPV.
• Total FanBucks earned.

Use this to learn what actually converts for your audience.

Mistakes to avoid

• Mass messaging non-subscribers. Don't message fans who aren't subscribed and never engaged. It feels spammy and triggers reports.
• Mass messaging cancelled subs too soon. Wait at least 7 days after their period ends before re-engagement.
• High PPV prices in mass messages. Mass message PPV converts better at 30–50% off your standard PPV pricing.