Using Lists to Segment Fans

Lists let you group fans into segments and message each segment separately. Used well, they let you tailor offers to specific audiences and lift mass-message conversion significantly.

Auto-lists

Fansit creates a few lists automatically:

• Active subscribers — everyone with a current paid sub.
• Free trial active — subscribers in the free-trial window.
• Cancelled — in period — cancelled but still has access.
• Expired — last 30 days — recently expired.
• Top 10% spenders — your highest-LTV fans.
• New subs (last 7 days) — recently joined.
• Inactive 30+ days — haven't engaged in over a month.

These lists update in real time. You don't have to maintain them.

Custom lists

Create your own lists for any segmentation:

1. Settings → Lists → + New list.
2. Name it (e.g., "VIP," "Tip menu regulars," "Holiday promo opt-in").
3. Add fans by:
   • Searching and selecting individuals.
   • Importing from another list.
   • Bulk adding by criteria (e.g., "All fans who tipped in the last 30 days").
4. Save.

You can edit list membership any time.

Why segment

Different fans want different things. A new subscriber wants warm, get-to-know-you content. A top spender wants exclusive premium content not available to everyone. A cancelled sub wants a re-engagement offer.

Sending the same mass message to all three is leaving money on the table.

Common segmentation patterns

• Tier of spend: Top 10% / middle 50% / bottom 40%.
• Recency: New / active / lapsing / inactive.
• Behavior: Tippers / PPV-only / subscriber-only / streamers.
• Acquisition source: From Instagram / TikTok / direct (using tracking links).

How to message a list

1. Inbox → Mass Message.
2. Pick Recipients → Custom list.
3. Pick the list.
4. Compose and send.

Each fan in the list gets the message as a personal DM.

List-specific offers

Match the offer to the segment:

• Top spenders: premium PPV at standard price, custom-content offer.
• New subs: lower-priced PPV, welcome bundle.
• Inactive: "we miss you" message + 50%-off promo on next PPV.
• Cancelled in period: "thanks for being a sub — here's a final goodbye PPV at 50% off."

What to avoid

• Over-segmenting. 5+ lists per creator is usually too many to maintain.
• Stale lists. Custom lists you created 6 months ago and haven't updated.
• Sending too often to one list. Each list should get a mass message no more than once per week.

Privacy

Lists are creator-only. Fans never know what list they're on, and they don't see who else is on a list with them. List names are private.