AI Creators

AI Likeness and Consent

5 min read

AI Likeness and Consent

The single most important rule for AI Creators: AI content can only depict a real, identifiable person if you have documented, revocable consent from that person. Without it, depicting a real person is a serious violation regardless of any "fair use" claim.

Who you can depict

Three categories — and only three:

1. Yourself

The verified KYC operator of the account. Use AI to generate variations of yourself in different settings, outfits, scenarios.

2. A unique fictional persona

A character that is not based on any real, identifiable person. Truly fictional.

3. A real person with documented consent

A real, identifiable person who has provided written consent for the specific depiction.

What documented consent must include

A valid consent record needs:

  • The depicted individual's legal name and verified identity (typically a copy of government ID, securely stored).
  • The scope of the consent — what content (images, video, voice, etc.), what platforms (Fansit specifically and any others), what timeframe.
  • A statement that the depicted person understands the content is AI-generated and understands the implications (it may circulate on Fansit, may be screenshotted, may be archived).
  • The depicted person's signature (digital signature is acceptable).
  • A clear statement that consent can be revoked in writing by the depicted person at any time.

We may request a copy of the consent record at any time. Failure to produce it within 72 hours of request results in content removal and possible account suspension.

What is NOT consent

  • A casual verbal "yes" without documentation.
  • A social media post saying "you can use my image."
  • Old photos or videos of a person without specific permission for AI-generated use.
  • An ex-partner who once consented to images but has not specifically consented to AI generation.
  • Public figures who haven't signed off on the use.

Revocable consent

Consent must be revocable. If the depicted person revokes consent, you must:

  • Stop generating new content depicting them.
  • Remove existing content featuring them within 14 days.
  • Confirm to the depicted person that you've complied.

A revocation is the depicted person's written notice (email, signed letter, etc.) telling you they no longer consent.

What gets you banned

The fastest paths to permanent termination:

  1. AI deepfakes of public figures or celebrities — Taylor Swift, your favorite politician, that creator from another platform. Banned regardless of "parody" or "fair use" claim.
  2. AI deepfakes of private individuals you know but didn't get consent from — an ex, a coworker, a family member. Banned and reportable to law enforcement under your state's right-of-publicity laws.
  3. AI generations that strongly resemble a specific real person even when you "modified" them — if a reasonable person could recognize the individual, the rule applies.
  4. AI of real people in synthetic nude or sexual content without consent specific to that depiction.

Any of these can also expose you to civil and criminal liability under right-of-publicity, defamation, and emerging deepfake laws (which now exist in most U.S. states and many countries).

"Fair use" / "parody" / "satire" claims

These don't apply for AI-generated synthetic content of real people on a paid platform like Fansit. The depiction is for commercial gain (your subscription / PPV / tip revenue), which:

  • Removes most fair-use defenses.
  • Triggers right-of-publicity claims in most jurisdictions.
  • Can constitute defamation if the depiction is harmful.

Don't try to argue this. Either get consent or don't generate the content.

Composite faces

Generating a face that combines features from multiple real people doesn't escape the rules if the result is identifiably similar to a specific real person.

Test: would the depicted person, their friends, or their followers recognize the AI character as them? If yes, the rule applies.

Voice cloning

Voice cloning of a real, identifiable person follows the exact same rules as visual likeness:

  • Clone your own voice — fine.
  • Clone a fictional voice — fine.
  • Clone a real person with documented consent — fine.
  • Clone anyone else — banned.

This includes voice clones of celebrities, public figures, and private individuals you don't have consent from.

Documented consent template

We don't provide a legal template — you should have one drafted by an attorney for the jurisdictions involved. At minimum, the document should:

  • Identify the depicted person by legal name.
  • Describe what AI generations are authorized.
  • Specify the time period of consent.
  • State that the depicted person understands the content is AI.
  • State the right to revoke at any time.
  • Be signed and dated.

Keep the consent record on file for as long as the content is on the platform plus the §2257 retention period (the greater of 7 years or as required by law).

When in doubt

Don't post. Email legal@fansit.com with a description (don't attach the file) and we'll review within 1 business day. Posting borderline AI likeness content can cost you the account permanently.

The penalty for posting non-consensual AI deepfakes is immediate termination plus potential reporting to law enforcement. There is no warning system for this.

Was this article helpful?