AI Likeness and Consent
The single most important rule for AI Creators: AI content can only depict a real, identifiable person if you have documented, revocable consent from that person. Without it, depicting a real person is a serious violation regardless of any "fair use" claim.
Who you can depict
Three categories — and only three:
1. Yourself
The verified KYC operator of the account. Use AI to generate variations of yourself in different settings, outfits, scenarios.
2. A unique fictional persona
A character that is not based on any real, identifiable person. Truly fictional.
3. A real person with documented consent
A real, identifiable person who has provided written consent for the specific depiction.
What documented consent must include
A valid consent record needs:
- The depicted individual's legal name and verified identity (typically a copy of government ID, securely stored).
- The scope of the consent — what content (images, video, voice, etc.), what platforms (Fansit specifically and any others), what timeframe.
- A statement that the depicted person understands the content is AI-generated and understands the implications (it may circulate on Fansit, may be screenshotted, may be archived).
- The depicted person's signature (digital signature is acceptable).
- A clear statement that consent can be revoked in writing by the depicted person at any time.
We may request a copy of the consent record at any time. Failure to produce it within 72 hours of request results in content removal and possible account suspension.
What is NOT consent
- A casual verbal "yes" without documentation.
- A social media post saying "you can use my image."
- Old photos or videos of a person without specific permission for AI-generated use.
- An ex-partner who once consented to images but has not specifically consented to AI generation.
- Public figures who haven't signed off on the use.
Revocable consent
Consent must be revocable. If the depicted person revokes consent, you must:
- Stop generating new content depicting them.
- Remove existing content featuring them within 14 days.
- Confirm to the depicted person that you've complied.
A revocation is the depicted person's written notice (email, signed letter, etc.) telling you they no longer consent.
What gets you banned
The fastest paths to permanent termination:
- AI deepfakes of public figures or celebrities — Taylor Swift, your favorite politician, that creator from another platform. Banned regardless of "parody" or "fair use" claim.
- AI deepfakes of private individuals you know but didn't get consent from — an ex, a coworker, a family member. Banned and reportable to law enforcement under your state's right-of-publicity laws.
- AI generations that strongly resemble a specific real person even when you "modified" them — if a reasonable person could recognize the individual, the rule applies.
- AI of real people in synthetic nude or sexual content without consent specific to that depiction.
Any of these can also expose you to civil and criminal liability under right-of-publicity, defamation, and emerging deepfake laws (which now exist in most U.S. states and many countries).
"Fair use" / "parody" / "satire" claims
These don't apply for AI-generated synthetic content of real people on a paid platform like Fansit. The depiction is for commercial gain (your subscription / PPV / tip revenue), which:
- Removes most fair-use defenses.
- Triggers right-of-publicity claims in most jurisdictions.
- Can constitute defamation if the depiction is harmful.
Don't try to argue this. Either get consent or don't generate the content.
Composite faces
Generating a face that combines features from multiple real people doesn't escape the rules if the result is identifiably similar to a specific real person.
Test: would the depicted person, their friends, or their followers recognize the AI character as them? If yes, the rule applies.
Voice cloning
Voice cloning of a real, identifiable person follows the exact same rules as visual likeness:
- Clone your own voice — fine.
- Clone a fictional voice — fine.
- Clone a real person with documented consent — fine.
- Clone anyone else — banned.
This includes voice clones of celebrities, public figures, and private individuals you don't have consent from.
Documented consent template
We don't provide a legal template — you should have one drafted by an attorney for the jurisdictions involved. At minimum, the document should:
- Identify the depicted person by legal name.
- Describe what AI generations are authorized.
- Specify the time period of consent.
- State that the depicted person understands the content is AI.
- State the right to revoke at any time.
- Be signed and dated.
Keep the consent record on file for as long as the content is on the platform plus the §2257 retention period (the greater of 7 years or as required by law).
When in doubt
Don't post. Email legal@fansit.com with a description (don't attach the file) and we'll review within 1 business day. Posting borderline AI likeness content can cost you the account permanently.
The penalty for posting non-consensual AI deepfakes is immediate termination plus potential reporting to law enforcement. There is no warning system for this.