AI Disclosure — Profile, Posts, and Every Piece of Content

AI Creators must disclose AI involvement at three levels: their profile, every post that contains AI content, and every individual piece of content. Hiding, removing, or obscuring AI labels is a serious violation.

The three labels

1. Profile label

A visible AI badge appears next to your display name on your profile. It also appears:

In search results.
In DM previews.
In mass message recipient lists.
In subscriber lists for fans considering subscribing.

The profile label is automatic when you designate your account as an AI Creator. You can't remove it.

2. Post label

Every post that contains any AI-generated or AI-assisted content must be labeled at the post level. The post composer surfaces a "Contains AI content" toggle that you must check before publishing.

Posts that don't contain any AI content (e.g., a text-only update) don't need the post-level label.

3. Per-content label

Every individual piece of content within a post that is AI-generated or AI-assisted must be individually labeled. This includes:

Each image in a multi-image post.
Each video file.
Each audio clip.
Each AI-generated text if the post itself is text.

The composer lets you mark each attached file with an AI tag.

What "AI involved" means

You must disclose AI for content that is:

Fully AI-generated — image, video, audio, or text generated by an AI model.
AI-assisted — content where AI was used in production (face filters, body modifications, voice transformation, AI editing).
AI face/voice modification on real footage — a real video with an AI-applied face filter.
AI voice cloning — synthetic speech using a cloned voice.

You do NOT need to disclose AI for:

Standard photo editing (color correction, exposure adjustment, basic retouching with traditional tools).
Translation tools that translate human-written text.
Spell-check or grammar tools that polish human-written text.
AI-assisted content recommendations that affect what you post but don't generate the content itself.

The rule of thumb: if the content's pixel data, audio waveform, or text characters were generated by an AI model, it must be labeled.

What violation looks like

The most common violations:

Posting AI content without the post label.
Labeling some images in a post but not others.
Removing AI labels after publishing to make content look human.
Designating as a human creator when AI is involved.

Any of these can trigger an account warning, restriction, or termination depending on intent and frequency. See What Triggers a Warning.

What fans see

When AI labels are applied correctly, fans see:

AI badge next to your name throughout the platform.
"AI" tag on the post header.
Small "AI" overlay on each image, video, or audio file.

The labels are subtle but unambiguous. Fans can opt to hide AI Creator content entirely if they prefer human-only — fewer fans find AI content this way, but the creators who reach AI-curious fans benefit from the trust the labels build.

The fan-side toggle

Fans have a setting to filter AI Creator content out of their Explore and search results. The default is show all. Fans who toggle to "human only" don't see AI Creator content recommended to them, but they can still subscribe to AI Creators if they navigate directly to a profile.

Why disclosure protects you

Two practical reasons creators benefit from labeling correctly:

It pre-empts disputes. A fan who knew it was AI from the start can't claim they were misled.
It builds trust with the audience that wants AI. Fans who actively seek AI content prefer creators who are open about it.

Penalties for hiding AI

Undisclosed AI content is treated as a content violation:

First instance: content removed, warning issued.
Second instance: account moves to Caution tier, possible payout hold.
Third instance: account moves to Restriction.
Repeat / systematic: Termination.

If the undisclosed AI content also violates other rules (e.g., depicting a real person without consent), the penalties stack and termination can be immediate.